How To Build & Market Your Own Brand 101: Creating a Logo

Monday, May 25, 2020
When I first started out building my own brand,  I wasn't a student from a design school so I subscribed to this guy named Jacob Cass ( whom sent me newsletter every now and then. He provided me with great quick tips that's easy to learn and understand.

Here's his newsletter regarding the logic behind brand logo designing.

#1 - Simple
A plain logo design is easy to recognize and allows the logo to be versatile. Good logos feature something distinct without being overdrawn. Think Apple's bite!

#2 - Memorable
An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Think McDonald's!

#3 - Timeless
A practical logo should endure decades. Ask yourself, will the logo still be adequate in 10, 20, 50 years? Imagine Coca-Cola!

#4 - Versatile
An effective logo should be able to work across a variety of applications. eg. it should work at the size of a business card AND a billboard.

#5 - Appropriate
The logo should be appropriate for its intended aim. For example, if you are designing a logo for a children's toys store, it would be convenient to use a childish font & colour scheme. This would approach would not be right for a law firm.

For more information, do check out Jacob's Cass website and newsletter.

I've been using browsing some websites that helps me to instantly play with a few different fonts and quick selection of ready made icons online. Simply just type "Logo Makers" and you'll be able to find them.

What I would do is to use snipping tool or screenshot my creation, and then contact a graphic designer to help me recreate the logo. You can choose to use or go onto LinkedIn to search for art students studying in Laselle, NAFA, or any design students in particular with skills of Adobe Illustrator (AI) to create the logo in soft copy (AI, PDF, PNG) for you.

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